Guangzhou, capital of Guangdong Province, is one of China’s main industrial centers, covering an area of 7,434 square kilometers, and with a population of over 10 million.

In the Han and Tang Dynasties, Guangzhou had become a big import and export port. Guangzhou was one of the starting points of the Silk Road at sea. Guangzhou is one of China’s 3 largest exhibition central cities and ranks front on number of exhibitions, exhibition area, famous and large exhibitions. China Export Commodities Fair, which has been enjoying a reputation of "China’s first exhibition", started from 1957 to now. Guangzhou has become a central city with a relatively strong industrial foundation, developed tertiary industry and coordinated development of the national economy.

Guangzhou has included the development of the exhibition industry in its 11th Five-Year Program for the service sector. The government will consolidate the city‘s exhibition resources, and all small- and medium-scale government exhibitions with promising potential will be merged into the Guangzhou Expo, which will be developed into an incubator for specialized fairs. The government will also take steps to accelerate the establishment of the Guangzhou International Convention and Exhibition Group and set up customs bonded warehouses for international exhibits, improve the city’s exhibition environment, protect exhibitors’ intellectual property rights and implement preferential measures on taxation related to exhibition venue rental and participation fee.